Someday isn’t just about candles, it’s about creating balance, flow, and a lighter footprint on the earth. Every product is slow-made in Melbourne, using natural ingredients with no additives or nasties. Their ethos is simple: thoughtful products that honour both people and planet.

When entrusted with their rebrand, we set out to reflect this vision of equilibrium with a fresh identity that felt calm, organic, and intentional.

the brief

Bring to life Someday’s philosophy of simplicity and sustainability through a refined identity that celebrates their slow-made, conscious process.

the work

We reimagined the brand with:

• A custom-created typeface and organic-inspired icon to capture balance and flow

• Refreshed product imagery that highlights the purity of their craft

• New label designs that feel minimal, tactile, and timeless

the flow

The result is a brand identity that mirrors Someday’s ethos - slow, sustainable, and soulful. Committed to balance and leaving a lasting impression of calm and care. And yes, every candle that’s burned in our studio has filled the space with deep breaths and positive energy.