full circle woman craft
branding, website, brand assets, messaging, social media
Full Circle Woman Craft needed more than a visual identity — they needed a brand that felt engaging, trustworthy, and deeply wholesome. A brand that could hold space for transformation while empowering individuals and couples on their journey.
When entrusted with this project, we set out to create an identity that was light, radiant, and full of room to breathe. At its centre: an imperfect circle, a gentle nod to the fullness of a pregnant belly — symbolising growth, cycles, and the beauty of change.
the brief
Develop a brand identity that balances warmth with professionalism, fostering connection and trust while celebrating transformation.
the work
We brought this vision to life through:
A fluid, organic identity built around the imperfect circle
A user-friendly website designed for seamless flow and simple bookings
A social media suite with a warm, conversational tone
Bright, uplifting colours across every touchpoint to reflect the brand’s programs and resources
the flow
The result is a brand that feels both nurturing and empowering - light-filled, radiant, and deeply supportive. Full Circle Woman Craft now embraces its community wholeheartedly, sparking confidence and connection at every touchpoint.
in their words
“I can't put into words the monumental impact Abbie at Studio Flowmo has had on the launch of my business. In many ways it feels like our baby. Her vision, support and ongoing presence has meant that I have been able to promote myself with pride. From branding, Instagram templates and my amazing website, she has ensured my business flows and provides professional, easy to use and aesthetically pleasing content that has meant my business has hit the ground running.
I can't recommend her services enough, invest in yourself and her services, you won't regret it.”
Amy, Founder @ Full Circle Woman Craft
